Who we are
We’re a product innovation studio built for the modern world.
Our story
While working with brand and communication at B&T Agency, we noticed something: even the best strategies couldn’t always guarantee success. The more we looked, the clearer it became — there was more we could do.
At the same time, we spotted another trend. Technology made launching new products easier, faster, and cheaper than ever. But there’s a catch: markets are flooded with mediocre, lookalike propositions. Commoditisation is everywhere. True innovation is harder to find.
That’s why we created B&T Lab. We’re a product innovation studio that helps ambitious companies discover and develop better products, faster. Unlike traditional software houses — or old-world product teams — we focus on both discovery and delivery. We don’t just ship products: we build hypotheses, validate them, shape them, and carry them through to working designs and real code. Ideas and execution, under one roof.
In recent years, we’ve also gone deep into machine learning and AI — always guided by one simple question: How does it make life better for the user?
Our Values
Drive
We approach our clients’ businesses as if they were our own. Think of us as not just a product innovation studio, but a true innovation partner.
Perspective
We tackle every challenge with an inventor’s spirit, customer obsession, and maker’s taste. After all, we are, by definition, the “Lab”.
Candour
We don’t believe in bullshitting. We’ll be the first to say if something can’t be done — or isn’t worth doing. We stay for the results, and we own them.
Meet the team
We’re a deliberately small group of product strategists, designers, and engineers who love to make better products — and make products better.
Creative Director & Founder
Jan Jelinek
Lab’s creative body and soul, visionary with both eyes on the prize (not awards), always bringing fresh ideas to the table. 20 years in the field as a creative director of the best Czech and international agencies, such as McCann or Zaraguza, he worked for the biggest local and global brands as Unilever, Nestlé, ŠKODA, Baťa, Vodafone, Heineken. 5 years ago he founded his own agency called B&T, which now has clients across 27 countries.
Innovation and Growth Strategist
Michal Sutto
What turns an idea into innovation? What makes growth truly grow? Strategy. Michal knows it and is not afraid to use it. He's assisted in shaping strategies from soon-to-be start-ups to multinational corporations and is able to start a new design sprint from scratch. Michal's proficiency in organizing and conducting strategic and innovation workshops works like magic. But it's actual science.
Senior Account Manager
Isabela Fox
Isabela's here to make things happen! Before she set foot in our Lab, she traveled the world to gain a fine education and experience. After receiving a Master's degree in Business Studies, she worked in Australia's telecommunications and IT company, then she moved into advertising as an account manager, managing large campaigns for FMCG, automotive, and banking clients. Her skillset and personality make her a perfect person to help streamline Lab's processes while keeping it cool.